Besides lining up a great group of endorsers, I also asked a very popular author and blogger to write the forward for my book. I reasoned that any kind of positive endorsement from him would lead to instant sales.
However, the more I talked with people about the forward, I realized that many hadn’t even noticed it. Once they read it, they found it a persuasive case for buying my book. However, I began to realize that forwards aren’t quite as powerful a force for book sales than I had imagined.
The forward certainly leant me a little more credibility and I’m very glad that I had it, but it wasn’t the earth-shattering force that I expected it to be.
While a great forward should be the goal of any author, we can make the mistake of trusting things such as endorsements or forwards to do a lot more than they are designed to do. I’m very grateful for my colleague’s kind words, but his forward could only do so much by way of actually selling books.
I didn’t realize that selling lots of books had more to do with my own abilities.
The rest of this series:
A Great Forward
A Web Site
Two Thing That Do
A well-written book that is targeted to a specific but wide audience.
A Trusted Name with an Extensive Platform