What Should Writers Charge for Freelance Writing?

Posted on by Ed Cyzewski

Setting freelance writing rates is one of the most difficult parts of launching a writing business. Writers can find plenty of work if they’re willing to work for $5 per article or $8 per hour, but for those of us who are professionals doing this full time, we need to earn a living wage.

It’s tricky to figure out an ideal freelance writing rate since every client and project is quite different. One potential client had a 200 page double-spaced document that she wanted me to edit for $50—total. I didn’t take that project on.

Here are a few guidelines I follow in setting my price:

What is the nature of the freelance writing work?

Am I researching, development editing, blogging, proofreading, writing from scratch, or developing an entire plan for communication and marketing? Certain kinds of projects are more demanding, and therefore the price goes up. My lower prices are reserved for research and proofreading with development editing and communications work hit the higher range.

Who is the client?

Depending on the situation, I sometimes give clients price breaks. In the case of self-publishing authors, I’ll try to aim lower since all of the expenses are coming out of their pockets, and they can’t possibly understand how difficult and costly it will be to market their books! In the case of business clients, I may consider discounts for regular clients who consistently provide me with work.

What are the industry price guidelines for freelance writing?

Industry standards vary according to regions and segment of the writing business. The Writer’s Market guide has an extensive pricing list that puts my kind of work in the $15-$60 per hour price range depending on what it is. I try to aim somewhere in the middle to low middle of that price range, with $15 being my lowest rate for very specific projects and situations.

The number of clients who have balked at my prices are roughly equal number to those who have signed me on. I hope that enables me to focus on serving clients who truly value my services, rather than having to work at minimum wage for clients who don’t appreciate what a writer can do.

Why Hire a Professional Writer? 5 Reasons to Hire a Writer

Posted on by Ed Cyzewski

Perhaps you’re running a business, and you’re considering whether it’s really worth hiring a writer to put together a communications piece. Or perhaps you’re a writer hoping to be hired by a company, but you aren’t quite sure how to quantify the value you bring.

Based on my experiences as a freelance writer over the past five years, here are some reasons why it’s worth hiring a professional writer:

  • Writers offer an outside perspective and feedback that add clarity to a message.
  • Writers choose stronger and fewer words in the pursuit of clarity.
  • Writers know how to delete the parts of a message that aren’t working.
  • Writers have experience quickly recognizing problems in a book, article, or communications piece.
  • Writers with experience know techniques and forms that work for particular writing pieces.

Whether editing a book or writing copy for a web site, I find that my clients usually hire me because I can quickly write something clear and concise. Most of my clients feel lost in a forest of words and ideas, and I chop out the non-essentials that are obscuring the path forward, leaving the sturdy trees and adding blazes so they know which way to go.

In fact, my book A Path to Publishing does something quite similar for prospective authors.

Ironically, even the most talented authors need talented editors, who are also skilled writers by another name, to eliminate rabbit trails and dead ends. That’s because no matter how good you are, when it’s your own book, article, press release, web site, newsletter, or whatever else, you’re often too close to the material to effectively evaluate its clarity.

That’s where writers can prove invaluable. Every author and business has something to communicate, and writers help send that message out quickly and effectively.

However, the monetary value of a writer’s work is quite another matter, even if we can all appreciate the need for writers today. A fair wage for writers is where we’re going next, though I can’t promise to be completely objective on that one.

The Benefits of a Limited Social Media Fast

Posted on by Ed Cyzewski

During the 40 days of Lent, I decided to fast from social media in a limited sort of way. While I know it’s probably more common to quit these things cold turkey, I didn’t think that 40 days separated from social media would actually provide the benefits I needed for the long term.

The Problem

I was using Twitter and Facebook as sources of constant distraction from my work, family, and spiritual life. I wanted to use social media as a tool to communicate with potential readers, to network with fellow writers, and to keep in touch with friends. Instead I checked them both an unseemly number of times in search of links, conversations, or anything that I could read.

I responded to any mention or post immediately. Links to interesting posts were pursued, and I left comments without thinking about the time they consumed.

Any time I hit a tough spot in my writing, I’d drop by Twitter or Facebook.

I needed to break my dependency on these tools, while learning how to use them in healthy ways. It wasn’t going to help me if I could quit cold turkey for 40 days, learn a few lessons, and then gradually forget them over the following months while rediscovering the lure of social media again.

I needed a practical way forward so that my personal, spiritual, and work times were equally guarded that would last beyond Lent.

The Plan

I settled on a plan to spend only 30 minutes each day on Twitter and Facebook. To be honest, that seems absurdly long, but in practice the time goes by quickly! I broke it into 3 ten-minute slots. This meant that I needed to make the most of my time online and if I really wanted to interact with people, I needed to space my time out.

This required a decent amount of discipline, since I wanted to think of interesting things to say, but I also wanted to read what other people were sharing. I didn’t have unlimited time to follow blog posts and links.

In addition, effectively tracking your friends on a tool like Tweetdeck, as I do, I needed to leave Tweetdeck open for a while before I could look at it. I hide my menu bar so as to limit the temptation, but I still knew it was there.

The Results

While I certainly missed my sources of distraction, I soon appreciated the limits of my fast. Sometimes I followed links and ended up reading them beyond my time limit, so I had to subtract time from my next 10-minute session. I probably interacted online a lot less to my detriment in some ways, but I also thought a lot more about effectively using my limited time, which is a real benefit.

I’m most grateful that I broke the habit of checking social media first thing in the morning. Instead I spend my early morning time writing fiction, drinking coffee, reading scripture, and praying. My mornings are SO much better without Twitter and Facebook.

Waiting until 11 AM or later for social media really helps me use my most productive times in the most effective ways—both for work and spiritual growth. I never catch myself thinking, “Damn, I wish I’d spent 30 minutes on Twitter this morning instead of praying or editing my novel!”

In addition, HubSpot marketing found that more people are willing to retweet something on Twitter around 11 AM, so I really have no reason to use Twitter before 11 AM. I can share my links and socialize at 11 AM just fine.

Perhaps my biggest problem was that I found new distractions such as checking my e-mail, but even that was a bit easier to resist since it’s much easier to convince myself that no new e-mails have arrived in the past 15 minutes. Twitter guarantees fresh content. In addition, an empty inbox isn’t all that distracting even on my worst day.

Here are some outcomes from my limited fast:

  • I now budget an extra 30 minutes for blog reading and networking.
  • I stick to the 3 ten-minute social media sessions on Tweetdeck and Facebook. I aim for 11 AM, 2 PM, and 5 PM.
  • I try to avoid social media at night. If I want to drop someone a note or need to send a message via Facebook, I can drop in, send the note, and then log off.
  • I allow myself to visit Twitter online if I want to post something, but I can’t do anything else.

How have you dealt with your bad habits in social media? Have you tried sometime different that worked? 

10 Lessons from a Year of Magazine Writing

Posted on by Ed Cyzewski

A year ago I started sending magazine queries to editors on a regular basis. Just the other day I looked over some old queries from last August and September. Man, they were awful.

I should have just followed up my query with a plea to not even read them.

You could say I’ve learned something over the past year, especially since my number of accepted and published articles has significantly increased over the past three months. Here are some lessons that may help you as you query magazine editors:

  1. Brevity. Lead your query with two sentences—three maximum. Check a Writer’s Market for sample letters.
  2. Ask about theme lists before querying. If the guidelines are not listed online, e-mail about them too. Make your first contact with an editor a positive one.
  3. Scan the magazine and read a bit of it to get an idea of the tone and the departments. Most editors say, “Read several editions of our magazine.” Most published freelancers say, “Yeah, whatever.”
  4. Query often. Get so many queries out there that you practically lose track of them.
  5. “No” is not the same as a ban from sending future queries. Try something else.
  6. Feedback in a rejection letter is a good sign. Send another query within two weeks.
  7. Focus on practical, how-to articles in the beginning. Ask yourself, “What do readers of this magazine need to know about?” “What are the problems they’re trying to solve?”
  8. Don’t pitch 3,000 word feature articles right off the bat. Query short, 200-500 word pieces.
  9. Proof read query letters 3 times, with an hour break in between your second and third reading.
  10. Work from small to large. Aim for smaller magazines with less circulation and lower pay before shooting for the big guys. You have a lot to learn if you’re starting off. When you do shoot for the big guys, write on spec. It will eventually pay off, but you need to work your way up.

As with any tips in writing, these are not hard and fast rules. The rules of writing are made to be broken. However, these ten lessons are often on my mind as I send out queries to magazines. Good luck!

A Writer’s Secret Weapon: Honest Feedback

Posted on by Ed Cyzewski

redpen

When I wrote a short story for a contest a few months ago I gave it to my wife and to a friend for feedback. They both love to read, but I hadn’t anticipated the results.

My wife felt comfortable telling me that it was terrible. My friend just said it was alright.

I thought they would both say something similar, but my wife ended up giving me the feedback I needed in order to rework my story. She was right. The original one didn’t work.

Paying $15 to enter a lousy story into a contest is not my goal.

Just about every article that passes the “wife test” is accepted by an editor or at least receives praise. One story, that passed the wife test, even received an honorable mention in a Glimmer Train contest.

I’m lucky to have such a talented reader in my home that I can trust implicitly to provide honest feedback. She is my secret weapon who has saved me a lot of disappointment and frustration in the long run.

I have read similar stories from writers who rely heavily upon one trusted reader who is sometimes a spouse and other times a member of a critique group. Keep in mind that a spouse is not always the best choice for feedback.

What to look for in a reader:

  • Interest in the same subject matter.
  • Attention to the details in your genre (eg. what makes for a good plot in a novel).
  • Trust and comfort to tell you the truth.

No writer can catch all of his/her mistakes. If there’s a hole in an argument, a weak point in the plot, or an explanation that falls flat, oftentimes an attentive and critical reader is one of the safest bets in finding them. If you’re waiting for an editor to catch your mistakes, chances are you’ll just receive a form letter saying, “Your work does not meet our current needs.”

That could be a clue that you really need better feedback before you submit your work.

When Can You Call Yourself a “Writer”?

Posted on by Ed Cyzewski

In speaking with many publishing hopefuls, bloggers, and other folks who dabble in writing, I often hear them question whether they can truly call themselves “a writer.”

They all write words on a page or on a computer.

Some have quite a few readers on their web sites.

And yet, they hesitate in calling themselves “writers.”

Why?

Because they haven’t published in magazines or they haven’t published books. They just think of themselves as word tinkers.

I used to think the same of myself before I published a book. At the time my only writing credit was an online magazine and a defunct humor magazine. Then someone said in an E-mail, “You’re a writer. Now you just need someone to pay you for it and some fame.”

It was a jarring comment. I’d built my identity as a writer around external sources of validation, namely money and popularity.

Here’s the thing, having published in several magazines, several books, and online over the past five years, I can just about guarantee you’ll never think you have enough money or popularity to call yourself a writer because there will always be someone with more money and more readers.

While there are good writers and writers who have a long way to go before they’re good, perhaps the matter of calling yourself a “writer” rests more with the individual. Do you personally believe you can call yourself a writer based on the work you do?

Forget money.

Forget fame.

Do you write seriously? Do you care about the words you put on the page? Is your writing an important part of who you are?

If you can answer yes to questions such as these, then you probably are a writer. Very few writers go on to make a lot of money or to become household names, so just focus on loving what you do, put your best into it, and savor every time a reader shares positive feedback about your work no matter how you publish it.

Writing is about crafting words for readers. Set goals for yourself, but never confuse legitimate writing with the side benefits of money and popularity.

What You Need to Know About Self-Publishing: Solving the Distribution Problem

Posted on by Ed Cyzewski

One of the greatest obstacles that self-published authors will face is finding people to actually buy their books.

Think about it. No one will visit a book store and stumble upon your book. No one will find it on a publisher’s web site. No one will read about it in a catalogue. No one will want to stock in a book store because it’s self-published.

Oh, of course you can sell it online, but how will readers find it?

That is the trick. Can you assemble a realistic marketing plan that will sufficiently take into account all of the setbacks that self-publishing brings, while still connecting with readers on a scale that will ensure you sell enough copies to at least break even?

Ah, distribution is a huge problem for self-published authors. Heck, when self-publishing A Path to Publishing, I still didn’t quite grasp the amount of work ahead of me or the sheer quantity of potentials readers I needed to connect with in my niche.

Where should you start if you’re self-publishing?

For starters, check out my free online marketing guide. That gives both traditional and new ways to market your work.

However, the most important principle in selling books is to make a real connection with a potential reader and to communicate clearly why he or she may want to buy your book. Someone else may be able to do that for you by way of an endorsement or a review, but kicking it all off depends on you and you alone.

I began this series saying that “self” is the key word when it comes to “self-publishing”. If you have any hopes of selling your book, make sure you have more than Plan A and B for distributing your book. You’ll probably need to have plans that range from A to Z.

Your job is to find the communities, blogs, forums, Twitter users, Facebook users, groups, societies, and any other group of potential readers in your content niche. That is the publishing sales game in a nutshell, and it’s a tough one on your own!

What You Need to Know About Self-Publishing: Seek Opinions

Posted on by Ed Cyzewski

In conjunction with the release of my self-published book A Path to Publishing: What I Learned by Publishing a Nonfiction Book, I’m offering this series of posts on what you need to know about self-publishing.

When working on a self-published book you may have put together a passable first draft, and even managed to spruce up a pretty decent second draft. However, chances are your argument or story will have some significant holes in it, to say nothing of some sections that readers will find confusing.

While working on my third draft of A Path to Publishing I couldn’t think of any significant changes to make, so I sent it off to several friends and colleagues to read it. Sure enough, one reader found the same glaring flaw in two of the book’s chapters.

She very gently suggested that those two sections needed significant revision. She was absolutely right. I had a few doubts at first about those sections, but I had decided they worked fine. Thankfully she pointed out some other reasons why needed to be not only rewritten but largely deleted.

And that brings us to the challenge of editing your own book. You always need perspectives other than your own to make sure your book flows and makes sense. No matter how talented you may be as a writer or an editor, you can’t catch all of your own mistakes.

Depending on your relationship with your friends and family, you may ask them for help. However, remember that a good editor will not worry about hurting your feelings. A good editor needs to feel comfortable pointing out all of your book’s flaws. Will your friends and family be able to do that?

My friends through social media and blogging have been a tremendous help in reading drafts of my books, while several key friends and family members have helped at times as well. However, I think it’s important to choose your readers carefully and to give them deadlines that can be flexible if need be.

In addition, keep in mind that these friends may publish their own books some day. Guess who they’re going to e-mail before anyone else for help…

What You Need to Know about Self-Publishing: Know the Publishing Business

Posted on by Ed Cyzewski

PTP150 In celebration of my latest book, A Path to Publishing: What I Learned by Publishing a Nonfiction Book, I will be posting a series on what you need to know about self-publishing. I chose to self-publish A Path to Publishing and discovered an enormous amount of material online, but some of it was dated. Over the coming weeks I will provide an updated guide to self-publishing today based on my latest experiences.

What Self-Publishing Involves

The most important word in self-publishing is “self,” not publishing. The publishing part is fun. The self part is not.

Of course self-published authors boast higher royalties, greater control, and many other benefits. These are all true to a certain extent, but consider what you’ll need to organize by yourself:

  • Researching the market and audience for your book.
  • Outlining, writing, and editing.
  • Researching a publisher and comparing the various packages.
  • Paying for and organizing the editing, design, printing, and distribution (which of course will vary).
  • Putting together a marketing plan.
  • Creating a publicity kit
  • Contacting bloggers, radio producers, newspaper editors, and other media outlets about your book’s release.
  • Contacting independent and chain book stores to set up book events. Many of them will not call you back because you are self-published.
  • Finding conferences where you can sell your book—that is, if you pay for the space.
  • Setting up book events and eating the cost if they flop.

Granted, many publishers today are quite light on the marketing end of things, especially for nonfiction books where a marketing platform is essential for new authors. That being said, at least having someone who is paid to help you send out press releases and to advise you on ideas can save you a lot of time and frustration. In other words, even the publisher who provides minimal help with marketing a book is still way better than doing everything yourself.

What You Need to Know about the Publishing Business

If all of this is new to you, then I’m guessing you’ve never commercially published a book. While self-publishing is easy to jump into from the standpoint of writing and printing a book, making it into a product that someone will actually deem worthy of $15 is quite another matter.

Here are a few things you need to know about publishing as a business:

  • Most books need significant editorial development.
  • It takes time to learn how to write for a specific audience.
  • A bad cover and sloppy interior design can be fatal for a book.
  • Distributing a book effectively will take a lot of e-mails and phone calls.
  • Marketing a book is a full time job.

If you want to self-publish and to sell more than 500-1000 books, your work is cut out for you. Thankfully it can be done. In the coming days we’ll discuss the importance of a marketing platform for self-publishing.

Looking for a bit more about publishing right now? Check out A Path to Publishing. It’s available for $10 as an ebook and for $15 as a paperback.

A Path to Publishing is Now Available!

Posted on by Ed Cyzewski

PTP_final03_texOrange450 I’m happy to announce that A Path to Publishing is now available as a paperback book through Amazon and most other distributors, as well as an ebook through Lulu.

The price through Amazon is $15, while the ebook price through Lulu is $10.

So far the feedback has been really encouraging, including comments from readers who have found the book both informative and well-organized. One book publisher enthusiastically purchased a copy, and he’s someone who certainly could have taught me a thing or two about publishing! So I’m grateful to see positive responses to the book as it starts out.

If you’re interested in hosting me for an event with your writing group or book store, I offer group discounts and free publishing workshops along with my book events.

Throughout the third and fourth weeks of May a number of bloggers will be posting reviews and interviews. I hope to have the schedule up soon.

In addition, I’ll be posting a series here next week covering what I learned in the self-publishing process. If you subscribe to my e-mail newsletter (in the right column), you can also read about the inside story of self-publishing, the decisions I made throughout the process, and why I followed the course I chose.

There are a lot of decisions to make in the self-publishing process, so believe me, reading about my process will help you a great deal! I learned a ton over the past 6 months.