Perhaps you’re running a business, and you’re considering whether it’s really worth hiring a writer to put together a communications piece. Or perhaps you’re a writer hoping to be hired by a company, but you aren’t quite sure how to quantify the value you bring.
Based on my experiences as a freelance writer over the past five years, here are some reasons why it’s worth hiring a professional writer:
- Writers offer an outside perspective and feedback that add clarity to a message.
- Writers choose stronger and fewer words in the pursuit of clarity.
- Writers know how to delete the parts of a message that aren’t working.
- Writers have experience quickly recognizing problems in a book, article, or communications piece.
- Writers with experience know techniques and forms that work for particular writing pieces.
Whether editing a book or writing copy for a web site, I find that my clients usually hire me because I can quickly write something clear and concise. Most of my clients feel lost in a forest of words and ideas, and I chop out the non-essentials that are obscuring the path forward, leaving the sturdy trees and adding blazes so they know which way to go.
In fact, my book A Path to Publishing does something quite similar for prospective authors.
Ironically, even the most talented authors need talented editors, who are also skilled writers by another name, to eliminate rabbit trails and dead ends. That’s because no matter how good you are, when it’s your own book, article, press release, web site, newsletter, or whatever else, you’re often too close to the material to effectively evaluate its clarity.
That’s where writers can prove invaluable. Every author and business has something to communicate, and writers help send that message out quickly and effectively.
However, the monetary value of a writer’s work is quite another matter, even if we can all appreciate the need for writers today. A fair wage for writers is where we’re going next, though I can’t promise to be completely objective on that one.