Publishing Win: What Agents and Editors are Looking For

Editors and agents want one thing.

They receive query after query with all kinds of book pitches, but no matter what the topic may be, they are always looking for the same thing.

Literary agent David Black spoke three weeks ago at an event on the future of publishing at the Northshire Bookstore, and he spoke with great passion about his work as a literary agent. While he acknowledged the difficulties of publishing right now and the need to pick his authors carefully based on their platforms, experience, and publishing credentials, he said one thing that caught my attention.

“Don’t give agents and editors a pitch, give us something we will love.”

Agents and editors are in their business because they love books. If you can deliver on that one enormously important thing they’re looking for, you’re well on your way.

Though publishing houses need to keep a close watch on their profit margins, they are always looking for a book that connects with them. Can you write a book that your readers will love?

Book Deal Fail: Lessons in Publishing Every Writer Needs to Know

I think would-be authors spend so much time working on their masterpieces that they may well be blind-sided when their book deals fall apart. It can happen to every author and aspiring author.

This past summer a book deal of mine fell to pieces in grand fashion over the course of a week. It was quite difficult, but at the same time I think matters ended on pretty good terms for all parties involved.

The planets had aligned perfectly for the deal to fail. So it goes.

Here are a few lessons to save in your bookmark folder so that you’re prepared should this ever happen to you:

Book Deals Can Fail, and It’s OK

Your career can survive and you can end the deal on good terms with your publisher. Really, I mean it. It can be a bit embarrassing to admit that your deal fell apart, but you can survive it. If you’re approaching your career wisely, you’ll already have another project or two in mind that you can jump into.

Give Yourself Time to Process

I needed about three days to process my situation before I felt able to have a constructive conversation and make a good decision. Expect to be angry and a bit low. It will pass, and in fact, it has to pass. You have books to write!

Seek Advice

In my own case I consulted my agent and several other agents at her firm. They helped me sort through my options and the appropriate responses. Every e-mail I sent to the publisher was filtered through them first. In addition, there were other authors and publishing professionals who offered me some good advice and even did some helpful research on my behalf.

Know Your Publisher’s Interests and Trends

If a publisher wants to terminate your book deal, take some time to look at it from the publisher’s perspective and examine the publisher’s concerns and goals. Perhaps you and your book aren’t a good fit with this publisher for the coming years anyway.

Prepare a Plan B, C, and D

Your book project does not have to die with this contract. Spring into action and seek out other publishers and if not another major publishing house, look into smaller press, ebook, and self-publishing options. The technology and marketing tools are out there for many authors to sell quite a few books on their own.

Even if your book never sees the light of day, you can always cannibalize chapters for submission to magazines that may provide a larger audience of readers and a comparable amount of money in the long run. Perhaps you can also steal a few chapters and stories to write your next book, which you should have already been working on anyway.

End On Good Terms

Life is too short to play the blame game. Publishing is a really tough business and sometimes book deals fall apart. Maybe it was your fault and maybe it wasn’t.

You gain nothing by burning your bridges with your former publisher, and you also never know how well connected they may be in the larger publishing world. Even if you lost the deal, you can still hold your head up high by moving on and resolving to make the next deal work.

How to Write a First Draft of a Book

Writing a book is a long, drawn-out process. It’s hard to say when you’re “done” other than that moment when the book arrives in your mail box and sits on your coffee table like a long lost friend. Nevertheless, along the way there are certain mile stones to aim for and to celebrate.

Yesterday I wrapped up the first draft of my next book Saving Evangelicals from Themselves. The first draft often entails the lion’s share of the book writing process. There is research, brainstorming, organizing, stream of consciousness writing, editing, reorganizing, more writing, and more editing and polishing.

By 5 PM yesterday I had my draft completely finished and ready for the publisher. It even came close to the 60,000 word count with a total of 61,610 words. I’d like to share a little bit about the process of writing a first draft of a book. I hope this helps as you plunge into your own projects.

Read… A Lot

You don’t need to quote directly from every book or cite everything, but read, skim, or browse as many books as you can in your topic area. You want to communicate your own ideas in fresh ways, while giving credit where it is due.

Research

Set up Google Alerts for your subject areas, read and tag articles using del.icio.us, dig through surveys, and look up articles in key papers and magazines such as Time, The Atlantic, The New Yorker, The New York Times, and any other magazine closely related to your topic. For myself I keep a close eye on Christianity Today.

Organize and Outline

You need to know where your book is going, and so a rough outline is necessary. Don’t be afraid to delete, add, or reorder chapters as you set out. Better now than later. Set up a rough idea of each chapter’s trajectory.

Write, Write, Write

I like to just cut loose and write a ton once I have some research and outlines to provide general guidance. I end up scrapping at least 25-35% of what I write, but the core that remains is generally pretty solid. Let your mind wander, write about things you care about, and think deeply about your topic. Always keep in mind your one-two sentence summary of your book from your proposal (you did put together a proposal first, right? If not, do that NOW!)

Fill In Gaps

After you have a good chunk of material together, you need to fill in the gaps with more research, quotes, and stories. Try to get a sense of the flow of your chapter. Are you on target? Can readers follow with you? Are they still interested? Have you backed up your claims? This is the time to ask hard questions and to be critical of your work. I have a scrap folder for each book with a document that matches each chapter. Many scrap documents have at least 7 pages of material in them. That means you need to keep adding content to your chapters, making sure you’ve sharpened your points.

Seek Opinions

When you’re relatively confident you have a solid chunk of chapter, seek out a friend or two to read it. Ask them to point out places where stories don’t work, ideas need to be developed, or the whole thing falls off course. I recommend at least two different readers since people can be very different in how they read something.

Never Stop Researching

Hopefully you’ve been keeping up on your field while you’re doing the heavy part of the writing. By saving key stories and articles on del.icio.us I have saved myself on several occasions. You never know when a crucial piece of information will surface.

The Critical Read-Through

Keeping in mind your book’s focus, reader-benefits, and goals, read through each chapter with a critical eye to anything that doesn’t fit, discredits you as a writer, loses your readers, or doesn’t sound quite right. Kill adverbs without mercy, tighten up sentence structure, delete a lot, insert strong verbs, and make sure you begin and end with bang.

Hit Send, Tell a Friend, and Buy Yourself a Treat

It’s a wonderful feeling to hit the send button when you’re done with a key phase of a book project. Celebrate the moment, treat yourself to something you enjoy, and share the joy of the moment with your friends. Chances are you won’t be celebrating when your editor writes back in two months with the revisions you need to make… 😉