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Five Things I Learned about Writing for Magazines (My Series for March 22-26)

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All writers have made rookies mistakes when writing magazine queries and magazine articles. In fact, I still make my fair share of mistakes from missing an error in my query after reading it over 30 times or misunderstanding the niche of a magazine I queried.

It can be embarrassing to make mistakes when writing for magazines and deflating to see your hard won idea tossed into the rubbish bin. I confess I still am on a bit of a learning curve when it comes to writing for certain magazines.

However, after a few years in the world of writing and querying magazines, I’ll share a few lessons next week that should help anyone improve his/her chances of being published in a magazine. Some may seem obvious but hard to put into practice, and others may open up a world of possibilities for you.

Stay tuned for the start of this series on Monday, March 22nd.

How to Make the Most of Your Writing Time: #4 Identify Writing Times

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If you have your priorities straight and have identified the things you need to avoid in order to stay on track, your next step is to identify your best times for writing. This means that you have your priority list with you during your optimal writing times and avoid distractions if possible.

First thing in the morning: Most writers prefer to jump into their projects first thing in the morning. This means that even before you check e-mail, you’re aiming to start a project. Perhaps checking e-mail or taking a shower could provide a nice break in between projects.

Late morning or lunch break: The late morning is another great time for writing if you have the luxury of not working a day job. However, if you can’t swing that, take a notebook or lap top with you for your lunch break to brain storm ideas and to write up a few drafts.

Afternoon: I don’t know anyone who likes to write in the afternoon. Most academics save grading for the afternoon, and therefore as a writer, your afternoon could be used to catch up on e-mail, social media, business loose ends, and projects that don’t require your best creativity or concentration.

Late at night: Though writing late at night can be difficult to balance with other responsibilities or a day job, there are many writers who swear by late night writing times. There are minimal distractions, no one is online, and all is generally quiet. Don’t rule out this possibility, but don’t forget that sleep deprivation can hinder your creativity.

Weekends: I aim for one day completely free from writing, and that’s usually Sunday. However, on Saturdays I try to work on brainstorming blog post series for the week, touching up web sites, and following up on busy-work that won’t require too much concentration. I also write fiction on Saturdays since I see that as a fun exercise that may one day pay off.

How to Make the Most of Your Writing Time: #3 Identify Distractions

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When you know what you need to do and you have your priorities straight, your next step is to identify distractions. Take note of what keeps your from writing, and in particular if there are lower priorities on your list that obstruct you from the higher priorities and more time-sensitive tasks.

Distractions are not necessary bad things and a distraction in one context may become your highest priority in another. So these aren’t black and white matters. However, when you’ve staked out a time to write, take note of how the following impact your ability to stay in the zone:

Reading blogs and articles: Stay current with your field, but avoid irrelevant articles. Also choose your worst writing time to read and comments on blogs and articles such as the afternoon.

E-mail: Checking e-mail can be gratifying and addicting. Don’t check your e-mail more than four times a day unless there is something potentially life-changing you’re waiting for. Most experts on technology say that two checks in a day is the absolute maximum we need. I’m still working on that one!

Social Media: use your afternoons and possibly evenings to keep in touch on social media and to post updates. Limit your time on social media to no more than three or four 10-15-minute checks per day. If you can’t keep it to a 45 minute chunk of your day, then you may have a problem. Allow more time for special promotions or important comment threads.

Chores: We all have responsibilities in our homes and with our family. Take care of chores in the afternoon, evening, or during the weekend rather than during your best writing times.

People: If you know that people at certain writing locations will interrupt you, then plan your best writing times around locations that will give you the maximum privacy. This may be a home office or a crowded café. I personally enjoy running into people at the local cafe, but I know that some writers crave solitude and freedom from interruptions.

How to Make the Most of Your Writing Time: #2 Prioritize

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Once you have your projects categorized, end each day by making a list of your priorities for the next day. Don’t go to bed without your list. Make sure you know which projects you’ll do first, where you’ll work on them, and when.

Your list of priorities should have a mix of your various task categories so that you’re building community, publishing widely, and sending queries to magazines that will pay what you need to make. As you list each item by sure to note which need immediate attention and which can wait if necessary.

I typically prioritize my list of tasks according to the following categories:

  • Time-Sensitive: These are projects that have a set deadline and require immediate attention in order to organize, write, and edit them. Depending on where I’m at in the process, I may have time-sensitive articles, blog posts for others, and book proposals.
  • Important, but No Rush: These are projects that may be very important for a variety of reasons (from pay to building community), but can be delayed if necessary. If I’m planning on future articles, posts for others, or proposals, they should not throw time-sensitive projects off schedule. In addition, posts for my personal blogs and my own e-mail newsletter can afford to be a day or two late.
  • Good and Helpful, but Not Critical: I don’t want to say that social media, e-mail, or reading books, blogs, and articles isn’t important, because each has an important place for writers. However, they are generally not critical in the daily grind of writing and submitting work. They can be put off until the evening, weekend, or a slow afternoon rather than times of peak productivity.

How to Make the Most of Your Writing Time: #1 Categorize Your Tasks

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When we talk about ways to make the most of your writing time, I know it’s tempting to begin with talk about setting our priorities straight. However, I don’t think we can discuss priorities until we take the time to categorize our tasks.

This can be a difficult exercise because we’re essentially evaluating the nature and benefits of each task. Does it pay well? Does it build community?  Does it drain time without delivering on either of these benefits? Here are a few basic categories you can use, though there surely are others you can add to your own list:

Not Paid for Original Content. Community and Experience Building: Sharing original content on a personal or community blog is an excellent way to build community. None of these things pay the bills, but it’s important to build your experience as a writer and to contribute to your community of colleagues and readers.

Not Paid for Recycled Content. Community and Audience Building: There are blogs, web sites, and online magazines that may not pay, but are too good to pass up if you’re a writer who wants to reach a wider group of readers with your helpful information. You can’t think of original content for every site out there, but many web sites and magazines will accept previously posted/published material that you’ve rewritten from a different perspective. There will be more discussions and hopefully you’ll expand your network of colleagues and friends. By exploring different angles of previous posts and articles you keep your output and community high without facing too many blank pages each day.

Paid, low: Some magazines will pay, and therefore you should take some time to pick a few that you feel best embody the kind of writing you do and the kind of audience you want to reach. Even if the pay doesn’t add up to a respectable hourly wage, there is much value in partnering with a magazine to produce great content for the ideal group of readers. In addition, you can recycle some ideas you’ve already posted on your blog, provided you revise them. You can also make a little money through your web site.

Paid, high: The high-paying projects, whether for books or magazines, carry a high risk of rejection, but the right partnership can pay off in many ways. Be careful about investing all of your time into the high-paying projects, but make sure you have several in the works in order to ensure you’ll have a chance to make enough money to help pay the bills.

New Series Next Week: Writing and Time Management

After receiving a lot of positive feedback about my last series of posts on five great things that don’t sell a lot of books and two things that do, I’ll be posting a new series next week on writing and time management.

Since I began writing full time this past August I’ve been learning a lot about managing my time and projects. When the whole day is set before me I can do anything I like. Will I dive into important projects? Or will I fritter my time away on social media or projects that won’t help pay the bills?

It’s easy to sound like a mercenary in these posts, but the truth is that writers need to figure out a way to earn a living wage. If we can pay the bills with some projects, then we’ll be free to pursue the work we enjoy that may not pay.

Words like balance and priorities come up a lot in these posts.

After six months of living the freelance life, I’ve discovered some ways that I can make the most of my writing time. I think they’ll help you stay on track with your writing as well. Be sure to drop by next week.

The Complete List: Five Great Things That Don’t Sell Lots of Books… And Two Things that Do

Five Great Things That Don’t Sell Lots of Books…

These are all essential and important details that can help you sell books, but they are not the most important factors in selling a book.

Two Things That Sell a Lot of Books…

These are the two most important factors in selling books according to my own experience and to other authors I know.

Two Things that Sell a Lot of Books: #2 A Trusted Name with an Extensive Platform

Whether you have a popular web site, a radio show, an informative newsletter, or professional credentials, selling a book requires a personal connection. Selling a lot of books requires this level of personal trust on a large scale.

While reviews, social media, and web sites are all part of extending a marketing platform, these pieces should not be confused with making very personal connections with readers. Twitter and blogs are great, but they have their limits.

The Kind of Connections Authors Need

From what I can tell, my greatest success in selling books has come from personally talking with readers whether through personal conversations, events, e-mail, or interaction on web sites.

When I have a chance to share my passion for my book, I have a much greater chance of convincing readers to spend their hard-earned money on it. However, reaching potential readers with your personal message and creating enough trust for them to spend money on your book requires a fairly significant number of connections with readers.

I personally would not endorse every method used by authors out there to sell books and some will be more difficult for new authors to use effectively, especially radio and television, but there are lots of ideas out there about building a platform that will help you speak directly with readers and develop a level of trust for you and your book from a monthly newsletter with valuable information to a niche-focused public event.

How to Connect with Readers

Building a platform begins with the question, “How can I effectively connect with readers interested in my topic?” Keep in mind, this isn’t the same as advertising, and posting to a web site is probably the least personal way to do this, making it generally less effective.

I’m building my e-mail newsletter, working on some videos, leading workshops with local community and arts organizations, and connecting with various podcasts, but the possibilities are endless. I’ve been encouraged to hear from a respected author and friend that he finds my newsletter very valuable, and many of those who attend my workshops give me positive feedback. It’s good to know I’m doing a few things right, even if there’s always a lot more to do.

The hardest part about building these connections with readers is starting small. You may begin with twenty newsletter subscribers and workshops with only five attendees. However, if you continue to make connections, to help people with your material, and to build on those relationships, you should be able to connect with enough readers who will not only trust you enough to buy your book, they may also recommend it to others.

Previously in this Series:

Two Things That Sell a Lot of Books: #1

Also in this series: Five Great Things That Don’t Sell a Lot of Books

Great Endorsements

A Great Forward

Great Reviews

Social Media

A Web Site

Two Things That Sell a Lot of Books: #1 A Well-Written Book Targeted to an Audience

There are many factors that determine whether a book sells. After taking my own crack at publishing and reading about the experiences of other writers, I’ve learned about the things I’ve done well and the areas where I need to improve. I’m speaking pretty specifically about my experiences with nonfiction writing, though I’d say that a fiction writer, with a few tweaks here and there, could generally follow the same principles.

While authors can’t control the economy, the trends in popular culture, and even unexpected reader preferences, there are two factors that will disproportionately influence how well their books sell.

Today we’ll cover the first thing that sells a lot of books: A well-written book that is targeted to a specific but wide audience.

Writers can’t simply sell books based on the merit of an idea or the quality of their writing—though these things are very important. They need to write clear sentences, paragraphs, and chapters that guide readers from chapter to chapter and convince them to keep reading and, on a related note, address the needs of a wide but specific audience.

Write Clear Chapters That Engage Readers

After reading what other writers do when composing drafts of their books, I’m often impressed with the number of drafts they complete and the detail of their revisions. They think about word choice, introductions, conclusions, transitions, and edit with a fine-tooth comb several times. The amount of text some delete is astounding.

Good writing isn’t an accident.

My own editor encouraged me to think about why I’m making a particular point, how it relates to the next point, and how each point ties in with the larger argument or concept of my book. As I read bestselling authors I’ve noticed their skill at hooking readers with an problem, a concept, or a mystery. They convince me that I need to keep reading in order to find that information.

Step-by-step, a good book walks readers through a story, an argument, or lesson. The writer can’t abandon the reader part-way through the book. No matter how good the idea or how important the information, if readers feel overwhelmed with information or confused by dots that aren’t connected, they’ll put the book down. Typically, writers will fail in this regard because they have ignored the closely related principle of writing for an audience.

Address the Needs of an Audience

While good writing is important, authors must also adopt a targeted approach to their book’s intended audience. Besides merely addressing a need of potential readers, authors should address that need in a way that is accessible and hopefully remarkable. When many readers find themselves inserting caveats such as “I liked this book, but I found it hard to follow at times…” some wind is taken out of its word-of-mouth appeal.

I have learned how easy it is to get wrapped up in covering my bases or in addressing every possible angle of a topic that I miss readers in the process. Most readers of my book don’t take any issue with my ideas, but some weren’t too happy about the amount of information I included. Though many readers were tracking with me, I’ve found that I sometimes warn new readers, who may be completely new to theology, about two chapters in particular that are a bit… dense. In other words, my desire to be thorough trumped my ability to connect with all of my intended readers.

We can pick up books from the library, look up information online, and hear authors talk about their books on the radio, therefore, if writers want readers to say, “I really need to own that book,” and to take the next step of saying, “All of my friends need to own that book too,” we need to get into the minds of our audience. This is an ongoing struggle to figure out the best way to connect our ideas with the preferences and needs of our readers.

It’s easy enough to think of an idea or concept that may appeal to a wide group of people, but to present that idea in a way that addresses the questions and concerns of a broad group of readers, meets a felt-need, walks readers through step-by-step, and prompts them to tell others is the holy grail of publishing—that is, if you ask me.

The next step…

Our next topic in this series will be the second thing that sells a lot of books: A Trusted Name with an Extensive Platform

Also in this series: Five Great Things That Don’t Sell a Lot of Books

Great Endorsements

A Great Forward

Great Reviews

Social Media

A Web Site

Five Great Things That Don’t Sell Lots of Books: #5 A Web Site

It’s common wisdom today that every author needs a web site. A web site is a lynch pin for any social media strategy, and it is an essential place where authors can build up an audience of readers. Seth Godin tells authors to invest about three years into making a web site successful.

To really make a web site work takes quite a bit of time and effort.

For starters you need to develop a plan for composing posts and learning how to write for a blog. A good place to start includes:

  • Writing a series each week on a particular topic.
  • Keeping your word count to a lean 200-400 words.
  • Focusing on “How to” content to make sure you connect with readers.

Besides this you’ll need to make sure your web site is optimized for search engines, that your posts appear on social media, and that you’re leaving useful comments on the sites of fellow bloggers. Are you feeling a bit dizzy yet? Well, I’m leaving a lot out!

The trouble is that authors can invest a ton of time into their web sites and even draw a nice crowd of readers without necessarily succeeding in selling a lot of books. In addition, a web site can fall on hard times when writing and promoting a book comes into play—especially for writers who have day jobs!

Great content and high numbers of readers are certainly important for any author looking to promote his/her work. Readers need to be able to find you and to learn about your writing based on your site.

However, a web site is not an active marketing tool. Rather, it’s more of a landing and conversion tool. Marketing campaigns need a web site that readers can visit, but having a web outpost does not guarantee readers. Web sites can be designed poorly or marketing can fail to draw in readers.

By all means invest in a web site, but don’t forget there are two other things you can do that may well effectively sell more books in the long run… That’s where we’re going next.

The rest of this series:

Great Endorsements

A Great Forward

Great Reviews

Online Social Media

A Web Site

 

Two Thing That Do

A well-written book that is targeted to a specific but wide audience.

A Trusted Name with an Extensive Platform