Volunteers Stop Stuffing Envelopes

Time magazine has a very important article on volunteerism for the baby boomers. Here’s a clip:

“The newest crop of potential volunteers–baby boomers–is the most educated and driven in history, with a volunteer rate among the highest. But many boomers plan to keep working even as they start doing community service. So their time will remain dear. Unless they feel they are making a difference, they’ll walk.”

The point is that non-profits will need to take a hard look at how they do things. There is a tremendous potential to tap into some free expertise.

The danger is that the meanial tasks will be pushed forward as the only thing a non-profit has to offer. That will mean the loss of this expertise. And the meanial job may not be done either.