Connecting Through Blogs

The Wall Street Journal Reports that churches are currently using blogs as a way of connecting with those outside of their congregations.

“In a bid to attract new members and shed their persistently Luddite image, churches across the country are embracing technology and Web sites like MySpace. Blogs and podcasts have become part of religious leaders’ communications with congregants, and photo-sharing sites like Flickr are increasingly used to depict a fun-loving, casually-dressed community of churchgoers.”

The whole article.

While many non-profits are loath to add another item on their “to do” lists, this is such an important area. Non-profits must learn to communicate with today’s upcoming generations in their media formats of choice. Blogs and web-based applications are the future. A good example of a web accessible non-profit is The Well.

[tag]blog, church, non-profit[/tag]