Non-Profit Paradigm Shift?

Some very interestings thoughts from Marnie at ext337:

“Bascially, Google’s search has replaced any store front loyalty. Their only brand loyalty seemed to be to the things that they carried on their person—phones, cameras for example. They would by that at the cheapest place possible and use search to find that place. What does this mean to nonprofits who are trying to get people to donate to them? Will contributors use a search mechanism rather than brand loyalty to decide where to give? I think so. I think it means the organization that provides the greatest access to information, organized in way that allows it to be displayed and used in ways that are meaningful to the individual user, will be able to get the greatest amount of attention.”

Via: Sonny