About two years ago I had one of those moments where I realized that weeks of hard work and planning had been undermined by a single click.
One click and everything would have been different, with all of my hard work humming like a finely tuned machine.
The plan was to give away my latest eBook, Creating Space, for free in the Kindle store on Cyber Monday and Tuesday. It was intended to be a kind of subversive, anti-consumption alternative to all of the technology deals out there–us Christians LOVE to be subversive. I wanted to give something away that wasn’t just a product to be consumed. It’s a product that encourages individual creativity, removing people from the consumerism cycle.
That was the plan at least.
I had sent hundreds of emails, lined up guest posts, and created graphics and banners all over the place advertising the free eBook download.
When the time came, the offer wasn’t live.
I’d apparently clicked on the wrong days because of the calendar layout that stuck Monday at the start of the week instead of Sunday.
Those Amazon heathens…
I vented, I huffed, I despaired. What should I do?
I usually take care of Ethan in the morning, but my wife graciously intervened and took him so that I could tend to damage control.
I sent emails apologizing and explaining the error.
I posted updates on Facebook, Twitter, and my blog about the mistake.
I contacted Amazon to try to salvage things, but it was too late.
I felt like the most unprofessional writer in the world.
I was venting just the other day in my journal that I love writing, but the marketing part annoys the heck out of me. It’s hard to know how to market a book that you love and believe in without pestering readers.
I see the general tweets and Facebook posts where folks vent about authors being so pushy with their books, and while I cringe at the thought that they’re talking about me, I do feel like my hands are tied.
There’s this chasm between authors who write books and people who want to read good books, and it’s hard to find the right people to read your books. So you try stuff like free eBook giveaways to see if you can reach people a little bit easier without asking for their money.
I had tried to innovate a little, and right out of the gate, I fell on my face. How humiliating.
After fixing what I could and resigning myself to the release going live on Tuesday, I walked upstairs and found Julie sitting down with Ethan to read him a book before his nap. It suddenly hit me that I really missed my morning time with Ethan.
I usually read him The Foot Book, so I settled in next to Julie and Ethan to read with the same voices and inflections I usually do. Everything was perfect, just as it should be. I took Ethan and rocked him to sleep as usual.
Once I was immersed in the rhymes: “Left foot, left foot, right foot, fight:” I came back down to reality from my funk.
Sure, I’d made a mistake. It wasn’t pleasant. It may have hurt my downloads.
But then again, I hadn’t really lost anything. Ethan got to whack the book as usual and protest being rocked to sleep. Everything most important was just how it should be, and that mattered far more than what wasn’t.
Best yet, when I emailed everyone to apologize, I made a huge spelling mistake in the subject line.
I’m celebrating the release of my book First Draft Father this week by sharing select chapters. It’s a compilation of an online journal that I kept after the birth of our first child, and it documents my journey from insecure, overworking writer to over-tired but over-joyed father.
Read more in First Draft Father.
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