How to Improve a Blog Post

Bloggers are always told that the most important step in drawing readers is writing great content. “Content is king,” as they say.

Even if you have a great idea and some excellent writing skills, here are a few ways to improve your blog post:

Let It Sit

Whether a few hours, days, or weeks, it often helps to distance yourself a little bit from a post. You’ll be better prepared to work on your introduction, transitions, and conclusion. A second draft ALWAYS makes a blog post better.

Write Content People Care About

Step back for a moment and ask, “Why does this post matter?” If it doesn’t, rewrite it so that it connects with the needs and interests of your readers. Adopt an angle or include information that is relevant and of interest.

Edit and Condense

You said it in four sentences, but try saying it in two. While you’re at it, show your readers some respect by catching all of your grammar and spelling errors.

Use Lists and Bold Font

Write your articles so they are easy to scan, but still provide enough content for those who want to take their time reading it. You typically have a few seconds to catch a reader’s attention.

Write a Better Title

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4 thoughts on “How to Improve a Blog Post

  1. Well said Ed, all great reminders. I’ve actually been thinking about “editing” a lot here lately. On a side note, I commend you. I can’t even keep up with one blog and you’re keeping up with two! Props.

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  2. Nathan, glad this helps. Editing can be so unpleasant, but it’s very necessary.

    Before you’re too impressed with my blogging, keep in mind that I’m working full time as a freelance writer and speaker trying to get books and articles published as well as some speaking gigs. So this is all part of my day job at the moment–so long as we can keep paying the bills.

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  3. “Journalism’s five W’s and one H” is actually Rudyard Kipling’s “Six Honest Serving Men”, a poem from his work “The Jungle Book”. This goes to show there’s always at least one pedant reading your blog …

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