I used to approach my monthly e-mail newsletter as if it was a journal–a place to write articles, essays, short essays, and updates on my current writing projects. Part entertainment, part personal update, and part marketing tool, it has never really settled into a consistent groove.
When I didn’t have any writing projects, it was a breeze to stay on top of it, but now with several book proposals and contracts in the air, I’m having a hard time keeping up with the journal format. As it is I try to blog once every 3 days, which is a decrease from my part practice of daily updates. In other words, I’m trying to do a bit less, while making sure the quality stays high.
And so I think the way to go with this newsletter is to keep the brief updates, but then provide a series of links to my favorite blog posts over the past month. That means my friends who keep up with my blog will get a little extra info, while those who only receive the newsletter can stick to the highlights. And if they don’t have the time to read everything, they can just pick and choose the links that work for them.
I think I can sustain this over the long term, while making it a good set up for readers. Having said that, I’m always open to suggestions.
If you’d like to sign up for my newsletter, drop me a note at edcyzewski (at) gmail (dot) com.