Jeff Dickson, the managing editor of the Manchester Journal came to the most recent Northshire Non-Profit Network meeting to give some pointers on press releases. Though I plan on posting my notes from the meeting at the NNN site, I wanted to share a few that I thought were particularly helpful:
- Keep the press release to about 300 words.
- Don’t format it. Just paste the plain text into an e-mail. No bolds, no italics, and never send them something with all caps.
- Make sure all of the important information comes first. Newspapers edit from the bottom up.
That’s enough to get started. Stay tuned for the full post over at the NNN site.