The conversation at the latest Northshire Non-Profit Network meeting got me thinking about identity. Do we really grasp who/what our organizations are? Can we list the qualitities that make us unique and distinct? What can we do well that no one else can do?
Typically we find where we are hitting the wall, and then draw a target around that spot. It is too easy to assume that we are hitting the mark, when we are really settling for whatever the status quo has been.
Most organizations would benefit by sitting down and hammering out their unique qualities and gaining a firm grasp on their own identity. That would be immensely helpful in focusing energy and effort. Such a focus may have some interesting implications on the services your provide and the events you host.