It’s unrealistic to expect your web site to make a lot of money. Nevertheless, it may be possible to have a web site that pays for itself.
Using Google ads and other advertising programs that use key words, you may be able to place ads on your organization’s web site that will provide links to sites of interest to those using it.
While a static web page will not do a whole lot for your organization, a more interactive page with blog posts, regular updates, and a wide variety of content may make Google ads an option to chip away at some of your hosting and development expenses.
Harold Davis of Googleplex and author of several books on Google comments:
“Blogs are good because they keep content fresh, but that’s just a small part of it. Good reference material really draws traffic. On a photography site I run, for example, one piece I wrote on how to convert raw digital photos draws more traffic than 99 percent of my other photo pages.”
Content, content, content. That seems to be the key. For more ideas on using ads, read the whole article: link.