The best part about marketing a book should be the part when you’re done, but the problem with book marketing is that you’re never technically “done.“
For authors who would rather devote themselves to the large, expansive tasks of book writing where a single focused task consumes hours and hours of your day for months on end (ahhhh!!!!), the multiple directions and endless tasks of marketing can be crazy-making.
Still, releasing a book independently takes significant pressure off when it comes to marketing, and I found that to be true when I released Flee, Be Silent, Pray as an indie title. Sure, you have to do all of the work yourself, but in my mind I’m just replacing a bunch of emails following up with the marketing team, giving feedback, or confirming a task has been completed with actually “doing” that task. There are no schedules other than my own and no one to depend on other than myself, and that can be really freeing.
So why would I willingly inflict another round of marketing on myself for a book that had a rather successful release as an independent title?
As the book’s revised and expanded version release date nears on February 12, I thought I’d invite you into the the decision to go from independent to commercial with Flee, Be Silent, Pray:
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Last Spring I brought a few copies of my independent book Flee, Be Silent, Pray to the Festival of Faith and Writing with the hope that I would be able to hand them out to podcast hosts or readers who would share the book a bit more widely.
Since I was picking up all of the costs of the project, I didn’t have grand plans.
It turned out that I met an editor who wanted to look it over. On the last day of the festival, a snow storm blew into town and stranded quite a few attendees, including that editor and a friend of mine who had enjoyed my book and even endorsed it.
When she asked him for recommendations for authors to work with, he included my name among those he shared: “Flee, Be Silent, Pray could use a good edit… and a new cover.”
(No arguments from me on either of those points!)
Soon the editor emailed me with ideas for revisions and re-releasing the book, provided I signed on with her publishing company.
This was the last thing I had imagined for this book. I wrote it when I had given up on commercial publishing and vowed to just share authentically from my own story and to sell it cheap as an eBook so that it reached as many people as possible.
That changed with this editor’s email. I finally had a chance to make the book what I had imagined it could be, and I hoped that this would be worth the risk of a higher price with a publisher. Shortly after signing the documents, we scrambled to clean up and improve the book. Here are some of the ways we revised and expanded the book:
Include More Diverse Authors
For the first edition, I spent the first 30-60 minutes of every work day chipping away at Flee, Be Silent, Pray, and most evenings I read as much as I could about contemplative prayer in order to double check on my use of terms and practices, as well as to fill in any gaps in my knowledge.
The book was structured around Henri Nouwen’s The Way of the Heart, using his “flee, be silent, pray always” structure for the core of the book, and Catholic writers such as Brennan Manning, Thomas Merton, and Richard Rohr played key roles early in my embrace of contemplation and in shaping that first edition. However, there are plenty of other authors, both contemporary and historical, that I didn’t have the time to adequately include. Given a few more months, I was able to expand each chapter without significantly changing the message.
I’m especially grateful to include some of the letters between Thomas Merton and Dorothy Day, as they offer a helpful connection between contemplation and activism, as well as some details about the role of prayer in the Civil Rights movement.
Next Steps with Spiritual Practices
To my mind, each chapter is filled to the brim with practical ideas and spiritual practices that any reader can put to good use. However, with a shove from my editor, I distilled a simple next step into the end of each chapter.
Some next steps simply spell out how to begin with a spiritual practice, while other chapters have a more guided experience. These are all practices that I use daily, and distilling them in this manner will hopefully offer readers more opportunities to adopt them as well.
Better Clarity and Organization
Modest as my plans were, I felt that I had gotten the book to about 80% of what it could be. I didn’t have the money for a professional editor and limped along with the best that reader feedback and bartering for help could get me.
The revised and expanded book still follows the same organization and chapter structure, but the challenge had always been that the ideas in each chapter have quite a bit of overlap, especially the “flee (solitude), be silent (silence), pray (centering prayer)” chapters. Solitude and silence naturally go together, and centering prayer is ideally done in a quiet spot… in solitude. An editor’s watchful eye helped me make better sense of how to structure the book without having to delete anything significant.
The thought of cleaning up the book appealed to me, and then I also considered that I could spend more time on the conclusion.
Write a Better Conclusion
As the publication date loomed for the independent version, I was simply running out of time and struggled to find the right words to help my readers take their next step.
In the following year, I knew how I wanted to end the book, but I lacked the time to make that a reality. Working with an editor finally offered the time and direction needed to polish the ending.
An Improved Book and A Small Press
Working with Herald Press resulted in a book that met my friend’s criteria: a good edit and a new cover. The final book is beautifully designed, and while I’m certain that the eBook version looks better than my own design, I can guarantee you that the print version has a significantly better design.
The price naturally has gone up since the cheap eBook days of my independent version, but I hope that readers will consider the constraints that a small publishing house faces. They didn’t cut any corners when working on the edits, and I think the final version of the book reflects their diligence, from development editing to design to copyediting.
I believe most readers (hopefully!) will find that Flee, Be Silent, Pray is significantly improved and will be the kind of book they’ll want to invest in keeping around on their shelves, virtual or physical, for years to come. Here are some links to learn more ot to check it out: